For water taxis, tour boats, charters, marinas and attractions
Websites that get people on the water.
We design and build websites for waterfront operators, connected to the booking system you already use, so a quick look on a phone turns into a sold ticket. From the team working with Baltimore Water Taxi.
Your boats are great. Your website should sell like it.
Booking that works on a phone
Most riders decide on the dock or in the hotel lobby. We make tickets three taps away, connected to the booking system you already use.
Charters and groups that reach you
Private charters, weddings and corporate groups are your biggest tickets. They get their own clear path, not a buried contact form.
Seasons you can update yourself
Schedules, routes and specials change. Your team can edit them without calling a developer.
Found when people search
Built so visitors searching "boat tour near me" and maps can find you, with the basics search engines need.
Current client
Baltimore Water Taxi
We work with Baltimore Water Taxi on brand, websites, digital advertising, social media and charter sales.
More from the waterfront
Light City Baltimore
We co-created a light festival on Baltimore's Inner Harbor that drew 1.3 million visitors and $111.6 million in economic impact over three years.
Waterfront Partnership of Baltimore
New identity, website and story for one of America's most recognizable urban waterfronts.
John S. Connor
Centennial rebrand and new website for a century-old shipping company.
Harbor Boating Inc.
Beyond the water taxi, we work with Harbor Boating across their charters, cruises and more.
Mr. Trash Wheel
For the Waterfront Partnership's Healthy Harbor Initiative, we gave Baltimore's harbor-cleaning wheel his name, googly eyes and voice, and helped raise $500K+ for a second wheel.
Fixed price. Clear scope.
Built on Squarespace or Webflow, so your team owns it and can run it.
Start in the off-season and launch before your busy season begins.
Website Sprint
from $5,000
A focused site of a few pages: tours or routes, booking, charters and groups, about and contact. Price rises with site size.
About 4 weeks from kickoff. We give you a simple content checklist on day one.
Website + Brand Sprint
from $10,000
Everything in the Website Sprint, plus a refreshed brand: positioning, logo and visual identity that carries from the site to the boat.
6–8 weeks from kickoff, with the same day-one content checklist.
After launch
The website is the start. We help fill the boats, too.
Seasonal campaigns
Spring opening, summer peak and holiday charters, planned ahead instead of scrambled.
Social media and digital ads
Steady posting and targeted ads that keep seats sold on the slower days.
Charter and group sales
Outreach to hotels, event planners and corporate groups for your highest-value bookings.
Most waterfront clients keep working with us after launch. See our full waterfront practice →
Who you'll work with
Brooke Hall and Justin Allen have led What Works Studio since 2009, in San Diego and Baltimore. You'll work with us directly, start to finish.
More about What Works Studio →Let's look at your site together.
15 minutes. We'll show you what's possible for your site, whether you hire us or not.